Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization’ of Facebook

Quick Summary:

In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook.

Spinning out Instagram could preserve Facebook’s growth, focus Meta’s teams, and allow the company to retain Systrom, wrote Zuckerberg.(Instagram’s founders left later that same year, in September 2018.

Were that to happen, it could lead to the “network collapse of the more engaging and profitable product,” a worried Zuckerberg told other Meta executives in a confidential message.

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Article Details

Author / Journalist: Sarah Perez

Category: Technology

Markets: United States

Topics: FTC Social Meta

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-21 @ 18:56:04 (12 hours ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 1052 words

Reading Time: 6 minutes read

Sentences: 30 lines

Sentence Length: 36 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 28108042

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