Mattress maker Duroflex bets on recliners and offline strategy for Sleepyhead

Quick Summary:

Mattress maker Duroflex plans to add premium categories like recliners and sofas along with an omnichannel strategy to scale Sleepyhead.

Bengaluru-based Duroflex reported a 3.5% increase in operating revenue, reaching Rs 1,095.3 crore in FY24, up from Rs 1,057.4 crore the previous year.

Our strategy is to open the Sleepyhead stores with a strong focus on profitability.

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Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: Sleepyhead Categories Stores Recliners Strategy Maker Duroflex Privacy Policy Crore Plans

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-14 @ 13:12:55 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 407 words

Reading Time: 3 minutes read

Sentences: 24 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 26145181

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 9 posts per day

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News Last Updated: 11 hours ago

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