Given the inflationary tendencies of Western economies and the extreme currency fluctuations in emerging markets, Meanwhile has cast a very wide net on its addressable market. Related: Bitcoin price could rally even as global trade war rages on — Here’s whyBitcoin and the inflation problemBitcoin’s deflationary design has made it a popular store of value for early cryptocurrency adopters, but its role as an inflation hedge in the traditional sense is subject to debate. A 2025 study that appeared in the Journal of Economics and Business determined that Bitcoin’s inflation-hedging abilities have weakened in recent years due to rising institutional adoption.
Source: MeanwhilelifeRegulated by the Bermuda Monetary Authority, Meanwhile offers a whole life insurance policy denominated in Bitcoin (BTC), giving policyholders the ability to safeguard the value of their life insurance against currency debasement. Policyholders can access the value of their life insurance anytime through loans and tax-free partial withdrawals. Meanwhile co-founder Zac Townsend told Fortune that the company’s life insurance policies operate similarly to typical life insurance policies, but monthly premiums are paid in Bitcoin.
Regardless of whether Bitcoin meets the technical definition of an inflation hedge, the asset has significantly outperformed inflation, or the debasement of currency, since its inception. The Bitcoin price dipped below $80,000 on April 10 after the latest US inflation data triggered renewed volatility in the market.
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