Meta brings its anti-fraud facial recognition test to the UK after getting a thumbs up from regulators

Quick Summary:

As we’ve said before, Meta has been accused for many years of failing to stop scammers misappropriating famous people’s faces in a bid to use its ad platform to spin up scams like dubious crypto investments to unsuspecting users.

And in other countries where the the tools have already launched, the “celeb bait” protection is being extended to more people, the company said.

It has also stepped up lobbying efforts around the technology, and given its two cents what it deems to be risky AI applications such as those that can be weaponized (the implication being that what Meta builds is not risky).

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Article Details

Author / Journalist: Ingrid Lunden

Category: Technology

Markets: United StatesUnited Kingdom

Topics: Social Facial recognition Meta AI

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-05 @ 06:05:14 (1 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 672 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 26675006

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