Multiplex chains brace for dull Holi as footfalls dip after Chhaava success

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Multiplex chains brace for dull Holi as footfalls dip after Chhaava success - Business Standard

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So far, the Hindi-language movie that has primarily been attracting footfalls to theatres is the Vicky Kaushal-starrer historical action film Chhaava, released on February 14.

Multiplex chains like Mukta A2 Cinemas and Miraj Cinemas, along with trade analysts, do not expect a huge surge in occupancy this Holi weekend due to fewer new movie releases.