Newly minted millennials and Gen Z now make up 40% of new Ferrari buyers

Quick Summary:

Most of Ferrari's clients are existing customers, but new buyers are increasingly coming from younger generations.

However, the carmaker is no different to other luxury competitors in needing to find a new crop of younger customers to maintain their dominance through the rest of the century.

While customization represents a lucrative revenue stream, it does create a dilemma for Ferrari and its exclusivity proposition.

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Article Details

Author / Journalist: Ryan Hogg

Category: EconomyBusiness

Markets: United States

Topics: Europe CEO Car Luxury Italy Carmakers Fortune 500 Europe Millennials Chief executive officer (CEO) Gen Z Ferrari Editor's Picks Autos

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-17 @ 12:02:17 (21 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 553 words

Reading Time: 4 minutes read

Sentences: 4 lines

Sentence Length: 139 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27082085

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Official Website: fortune.com

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News Last Updated: 8 hours ago

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