On MICE alliances

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The story "On MICE alliances" was covered 11 hours ago by Business Mirror, a news publisher based in Philippines.

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Quick Summary:

My work in and for associations during the last three decades has given me the opportunity to learn, understand, and appreciate the MICE (meetings incentives, conferences and exhibition) industry and its supply-side stakeholders: destinations, venues, event management companies, event logistics suppliers, tourism agencies, among others.

These alliances highlight the industry’s recognition of the collective power in positioning themselves as global leaders in the competitive MICE landscape.

While the formation of MICE stakeholder alliances is not new as there are quite a number of such groupings already existing around the world, I was particularly interested in why such alliances are being formed here in the country.