Outlets seek fresh strategies as UK poll shows ‘news avoidance’ on the rise

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The Guardian 1d ago

Outlets seek fresh strategies as UK poll shows ‘news avoidance’ on the rise - The Guardian

Quick Summary:

Negative content and distrust among reasons given by audiences as industry works on how to keep them engagedNewsrooms around the world are deploying "ethics boxes”, story summaries and bite-size explainers to tackle the growing trend of "news avoidance”, as an increase in content and distrust in the media cause more people to tune out.

Less than half (47%) of those asked about their news consumption said they viewed television news programmes regularly or had done so in the last week, according to a new Opinium poll.

The figure fell to 29% for radio news and 26% for news websites.Continue reading...