"By combining our Amazon targeting strategy with Pacvue's advanced optimization and reporting tools, we successfully activated new AMC audiences, drove campaign efficiencies and delivered impactful, full-funnel measurement across multiple markets.” Pacvue announced the following features for customers in expanded regions: Amazon sponsored ads & Amazon DSP combined dashboardAMC audience creation that enables seamless transitions from insights to action via Amazon DSP campaignsAutomation tools like dayparting, allowing for precise optimizations throughout the dayAutomated budget management that controls monthly and daily spend without manual oversightAdvanced reporting and analytics powered by Amazon Ads performance data and Pacvue’s industry-leading tech Countries where Pacvue’s full Amazon DSP platform will now be available: North America: United States, Canada and MexicoEMEA: Germany, Spain, France, Italy, Netherlands, Poland, Sweden, Turkey, United Kingdom, Saudi Arabia, United Arab EmiratesLATAM: Brazil APAC: Australia, India, Japan, Singapore In addition to the expansion of Amazon DSP campaign management tools, Pacvue is also an official Amazon DSP Reseller.
Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaignsLOS ANGELES, Jan.27, 2025 (GLOBE NEWSWIRE) -- Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue's intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC.
"Access to Amazon DSP tools brings greater capabilities and reach for advertisers in these regions, as well as opportunities for growth from a wider variety of ad types, channels and audiences.” Pacvue is an early adopter of the Amazon DSP Campaign Management API’s global expansion.
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