Peloton sales fall 9% in Q2 as memberships slide

Quick Summary:

With a new CEO, the fitness brand is focused on expanding its core audience and distribution network.

The brand partnered with Costco during the holidays to sell an exclusive Bike+ bundle and last month announced a deal with Target to sell apparel and accessories on the mass merchant’s third-party marketplace.

Looking ahead, Peloton raised its full-year outlook for adjusted EBITDA, expecting a range of $300 million to $350 million, which represents a more than 9,000% increase at the midpoint.

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Article Details

Author / Journalist: Caroline Jansen

Category: Business

Markets: United StatesCanadaChinaMexico

Topics: Members Strength Year Company Fitness Brand Paid Subscriptions Peloton Network Connected

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-06 @ 11:48:00 (19 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 611 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25939285

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