Pepsi hits back with 'Any Time' to Coca-Cola's 'Half Time' ad campaign

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Pepsi hits back with 'Any Time' to Coca-Cola's 'Half Time' ad campaign - Business Standard

Quick Summary:

This comes at a time when the cola market in India has become highly competitive, as Campa has made a comeback with Reliance Consumer Products.

He further anticipates more engaging ad campaigns in the carbonated beverage segment, with Coca-Cola, Thums Up (a brand under Coca-Cola), and Pepsi fighting for ad space on TV this summer season.

Earlier, in the 1996 ICC Cricket World Cup, Pepsi had released its campaign ‘Nothing Official About It,’ which overshadowed the match’s then-sponsor, Coca-Cola.