REDWOOD CITY, Calif.and NEW YORK, April 09, 2025 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, today announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected TV (CTV) Marketplace.
This collaboration will enable us to elevate programmatic advertising by providing advertisers with even more capabilities to reach their target audiences effectively and efficiently.” The new offering creates added value for agency partners like leading global marketing company dentsu, which partners with PubMatic for its supply path optimization, media curation, sell-side data and identity solutions and will now have direct access to Spectrum Reach’s premium ad inventory through PubMatic.
"Streaming has unleashed powerful audience engagement opportunities, and by integrating Spectrum Reach's premium CTV and addressable linear inventory with PubMatic's advanced technology, we are poised to deliver unparalleled value to our clients.” More information is available at About Spectrum Reach:Spectrum Reach®, the advertising sales business of Charter Communications, Inc.(NASDAQ: CHTR), provides custom advertising solutions for local, regional and national clients.
The story "PubMatic and Spectrum Reach Partner to Enhance Demand, Efficiency and Curation Across CTV Marketplace" has 607 words across 15 sentences, which will take approximately 3 - 6 minutes for the average person to read.
Which news outlet covered this story?
The story "PubMatic and Spectrum Reach Partner to Enhance Demand, Efficiency and Curation Across CTV Marketplace" was covered 1 weeks ago by GlobeNewswire, a news publisher based in China.
How trustworthy is 'GlobeNewswire' news outlet?
GlobeNewswire is a fully independent (privately-owned) news outlet established in 1998 that covers mostly technology news.
The outlet is headquartered in China and publishes an average of 72 news stories per day.
It's most recent story was published 10 hours ago.
What do people currently think of this news story?
The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.
