PUMA India launches first-ever 'fan on a billboard' for RCB supporters

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PUMA India launches first-ever 'fan on a billboard' for RCB supporters - Business Standard

Quick Summary:

This campaign by RCB and Puma also highlights the booming Out-of-Home (OOH) advertising sector in India.

PUMA’s experiential twist on traditional OOH campaigns replaces static visuals with interactive, high-tech engagement—making fans an integral part of the show.

According to the Pitch Madison Advertising Report 2025, the industry grew from ₹4,140 crore in 2023 to ₹4,650 crore in 2024, and it is forecasted to rise another 12% in 2025.