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Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing

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Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing - Retail Dive

Quick Summary:

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Rare Beauty hosts regular summits on mental health while Rare Chats have transitioned to in-person meetups like hikes, breathwork sessions and Sephora shopping trips.

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign.

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Article Details

Author / Journalist: Peter Adams

Category: Business

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-12 @ 12:45:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1050 words

Reading Time: 6 minutes read

Sentences: 44 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 26923941

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About Retail Dive

Retail Dive Logo

Main Topics: Business

Official Website: retaildive.com

Update Frequency: 7 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 13 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #97

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  • News ID: #26923941
  • URL: https://chronographically.beamstart.com/news/rare-beautys-chief-marketer-on-17417985209850

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