Real-Time Bidding for Programmatic Ads — Here's How It Works

Quick Summary:

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads.

Advertisers can buy ad inventory, place those ads online, and ensure that they get a certain number of impressions with their programmatic advertising campaigns.Still confused? No worries.

Real-time bidding is the driving force behind most programmatic advertising campaigns.

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Article Details

Category: MarketingBusiness

Markets: United States

Topics: Bidding Marketers Programmatic Campaign Place Impressions Media Time Campaigns Real-time Audience

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-31 @ 12:00:00 (13 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 2500 words

Reading Time: 14 minutes read

Sentences: 144 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 25668431

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 2 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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