REI taps Target, PetSmart veteran as chief merchant

Quick Summary:

Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.

The job cuts and leadership changes come amid a tough time for REI, which has publicly discussed the need to return to profitability and the challenges in the outdoor space at the moment.

Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.An REI storefront.

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Article Details

Author / Journalist: Cara Salpini

Category: EconomyBusiness

Markets: United StatesCuba

Topics: Laughton Shane Officer Experience Layoffs Year Outdoors Last Co-op Chief Retailer

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-01 @ 12:20:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 465 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 27519860

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Official Website: retaildive.com

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Headquarters: United States

News Last Updated: 16 hours ago

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