Reliance Consumer Products acquires Velvette, strengthens FMCG portfolio

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The story "Reliance Consumer Products acquires Velvette, strengthens FMCG portfolio" was covered 1 weeks ago by Business Standard, a news publisher based in India.

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Reliance Consumer Products acquires Velvette, strengthens FMCG portfolio - Business Standard

Quick Summary:

From its flagship shampoo, Velvette expanded its product range over the years to include a wide variety of personal care and household items.

This innovation was a game changer that not only made personal care products affordable but also accessible to millions of consumers.

RCPL’s vision for growth goes beyond just expansion—it is deeply rooted in its commitment to restoring and nurturing iconic Indian brands that have stood the test of time by making them more relevant to today’s consumer, the statement added.