Report Reveals Internal Chaos Behind Apple's Siri Failure

Quick Summary:

The report claims that the demo of ‌Apple Intelligence‌'s most impressive features at WWDC 2024, such as where ‌Siri‌ accesses a user's emails to find real-time flight data and provides a reminder about lunch plans using messages and plots a route in maps, was effectively fictitious.

More than half a dozen former employees who worked in Apple's AI and machine-learning group told The Information that poor leadership is to blame for its problems with execution, citing an overly relaxed culture, as well as a lack of ambition and appetite for taking risks when designing future versions of ‌Siri‌.

Federighi has apparently instructed ‌Siri‌ engineers to do "whatever it takes to build the best AI features," even if that means using open-source models from other companies in its software products as opposed to Apple's own models.

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Article Details

Author / Journalist: Hartley Charlton

Category: Technology

Markets: United States

Topics: Artificial Intelligence Craig Federighi John Giannandrea Siri The Information Apple Intelligence

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-10 @ 07:15:39 (6 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1746 words

Reading Time: 10 minutes read

Sentences: 77 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 27841311

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