Rerelease profitable than original: Sanam Teri Kasam defies BO expectations

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Rerelease profitable than original: Sanam Teri Kasam defies BO expectations - Business Standard

Quick Summary:

'Sanam Teri Kasam' re-release minted Rs 15.

The box office success mantra is undergoing a major shift, pushing filmmakers to rethink and decipher what’s clicking with audiences and what’s falling flat at the ticket counters.

Now, the movie not only recovered the entire budget but minted a profit of Rs 7 crore which is a 38.8% return on the investment.