Scale or sale: D2C brands feel the FMCG pull as consolidation in the sector grows

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Scale or sale: D2C brands feel the FMCG pull as consolidation in the sector grows - YourStory

Quick Summary:

Minimalist and Wow Skin Science are among the latest digital-first brands either seeking or having already been acquired by traditional FMCG companies aiming to expand their portfolios with niche, youth-focused brands.

The company's attempt to transition to general trade distribution to improve margins and consumer reach led to significant operational disruptions and inventory problems.

Several brands in the D2C beauty and personal care segment are exploring strategic options, including Wow Skin Science, which is reportedly seeking buyers at $250 million, down from its previous $400 million valuation.