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Target was banking on Easter to help boost sluggish sales. But then came the church-initiated boycotts of the retailer

Fortune LogoFortune13h ago

Target was banking on Easter to help boost sluggish sales. But then came the church-initiated boycotts of the retailer - Fortune

Quick Summary:

The week of March 3 (which included Ash Wednesday, the start of Lent) marked the beginning of a national Lenten boycott of Target, which goes through Easter.

What may not bode so well, however, is that the week of March 3 (which included Ash Wednesday, the start of Lent) marked the beginning of a national Lenten boycott of Target, which goes through Easter.

While Penaloza believes Target misstepped on DEI, and that it’s taken a toll on the company, she thinks many who’ve stopped shopping there made the decision independent of organized boycotts.“Do I think the DEI rollback has hurt them tremendously? Profoundly.


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Target was banking on Easter to help boost sluggish sales. But then came the church-initiated boycotts of the retailer - Fortune (Picture 1)

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Article Details

Author / Journalist: Retail Brew

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-21 @ 16:09:44 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 832 words

Reading Time: 5 minutes read

Sentences: 6 lines

Sentence Length: 139 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27222700

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Official Website: fortune.com

Update Frequency: 59 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

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Publisher ID: #95

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