Together, we empower advertisers to connect with highly engaged audiences, delivering precision and efficiency across the dynamic live sports digital ecosystem.” Now, through this partnership, an advertiser targeting passionate NFL or sports fans can optimize their campaigns by reaching highly engaged viewers using TCL devices to watch live sporting events like NFL Playoffs or the upcoming Super Bowl, which is expected to reach an incredible 200.5 million US adults1 (with 36% of that audience accessing the game via streaming apps).2 With PubMatic's advanced and privacy-safe targeting capabilities, advertisers can refine their audience by demographics, interests, and even past viewing behavior, ensuring their messages resonate with the most receptive viewers.
NO-HEADQUARTERS/REDWOOD CITY, Calif., Jan.22, 2025 (GLOBE NEWSWIRE) -- TCL, a leading global television brand and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a new partnership designed to enhance programmatic advertising for live sports.
"This partnership with PubMatic allows advertisers to leverage our premium inventory, including our ad-supported TCL tv+ app that brings the NFL Channel, CBS Sports, Fox Sports, NBC Sports, FIFA and Golf Pass to over 24 million viewers , to connect with this valuable audience in a more targeted and effective way.” Abbie Reichner, Regional VP, Customer Success, CTV at PubMatic, added, "PubMatic has achieved remarkable growth in connected TV, partnering with some of the most popular streamers and with monetized CTV impressions soaring over 100% year-over-year for three consecutive quarters.
The story "TCL and PubMatic Join Forces to Drive Demand and Efficiency in Streaming Live Sports Advertising" has 633 words across 20 sentences, which will take approximately 3 - 6 minutes for the average person to read.
Which news outlet covered this story?
The story "TCL and PubMatic Join Forces to Drive Demand and Efficiency in Streaming Live Sports Advertising" was covered 1 days ago by GlobeNewswire, a news publisher based in China.
How trustworthy is 'GlobeNewswire' news outlet?
GlobeNewswire is a fully independent (privately-owned) news outlet established in 1998 that covers mostly technology news.
The outlet is headquartered in China and publishes an average of 33 news stories per day.
It's most recent story was published 8 hours ago.
What do people currently think of this news story?
The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.
