The enduring appeal of pens and paper in a digital era

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Retail Dive 21h ago

The enduring appeal of pens and paper in a digital era - Retail Dive

Quick Summary:

Analog forms of communication are far from dead. Indie stationery brands are capitalizing on a dedicated customer base who typically had to look abroad for special stationery goods.

The store experience seems central to the stationery world, according to Kvernmo, which is filled with customers who care about how a paper type feels and how a pen performs.

Maintaining Made in America requirements hasn’t always been easy, but Song has been dedicated to meeting its required standards since the Appointed brand was founded.“It was almost more from a practical standpoint,” Song told Retail Dive.“I could quality control, I could do smaller runs.