Travel trade fairs generate over P11 billion in sales leads for TPB

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Travel trade fairs generate over P11 billion in sales leads for TPB - Business Mirror

Quick Summary:

SOME P11.3 billion in sales leads were generated from various travel trade events attended by private tourism stakeholders last year, some 45 percent higher than the sales leads in 2023.

Through its Destination Music Festival Program, the TPB collaborated with entertainment company and concert promoter Live Nation Philippines in bringing in global artists like LANY, Olivia Rodrigo, Dua Lipa, and Sandara Park.

At its recent thanksgiving event, Tourism Promotions Board (TPB) Chief Operating Officer Maria Margarita Montemayor Nograles described 2024 as “a year of transformation for Philippine tourism.