Integrating the technology is already paying off, helping us reduce returns rates and drive greater fit confidence.” White Stuff will also be able to integrate customer insight generated through True Fit with its Customer Data Platform (CDP), powered by Bloomreach, helping the fashion retailer drive further improvements in product offering, shopper marketing, segmentation and customer engagement.
True Fit is the latest improvement that White Stuff has made as part its ongoing brand transformation, which aims to improve customer experience, bring the brand to new customers and support the business’ growth as a modern, multichannel lifestyle brand for independent spirits with individual style.
Recognising the role of fit recommendations that are true to each customer in enhancing buying experiences, it is enabling customers to quickly, easily and confidently find the items that will fit and flatter, and remain a mainstay of their wardrobes long-term.” About True Fit True Fit helps shoppers confidently buy what fits, eliminating fit and size friction before checkout. Powered by the Fashion Genome and GenAI, True Fit analyzes billions of data points to transform all the complexities of size and fit into simple, actionable size recommendations and fit guidance for consumers.
The story "True Fit + White Stuff partner to provide customers with improved sizing and fit recommendations" has 618 words across 22 sentences, which will take approximately 3 - 6 minutes for the average person to read.
Which news outlet covered this story?
The story "True Fit + White Stuff partner to provide customers with improved sizing and fit recommendations" was covered 11 hours ago by GlobeNewswire, a news publisher based in China.
How trustworthy is 'GlobeNewswire' news outlet?
GlobeNewswire is a fully independent (privately-owned) news outlet established in 1998 that covers mostly technology news.
The outlet is headquartered in China and publishes an average of 70 news stories per day.
It's most recent story was published 8 hours ago.
What do people currently think of this news story?
The sentiment for this story is currently Negative, indicating that people regard this as "bad news".
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.
