Walmart expands premium beauty options

Quick Summary:

The retail giant also announced the four brands that will participate in its third beauty accelerator program, Walmart Start.

More than 10 brands have been sold in Walmart stores and online since Walmart Start debuted in 2022.

This year’s brands are Maison 276, hair care for silver and blonde hair, founded by Angel Cornelius; Nappy Styles, hair care for natural hair inspired by master barbers; fragrance brand Lattafa, inspired by Arabian culture; and Kativa, hair care brand free of “aggressive chemical ingredients.

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Article Details

Author / Journalist: Daphne Howland

Category: Business

Markets: United States

Topics: Retail Care Been Last Year Hair Beauty Walmart Start Brands Market

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-21 @ 12:16:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 527 words

Reading Time: 3 minutes read

Sentences: 22 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 27223155

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Main Topics: Business

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

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