What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | The shadow campaign

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What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | The shadow campaign - The Guardian

Quick Summary:

In the first of a series highlighting online strategy, social media wars and podcast forays in the federal election campaign, we look at a disturbing Liberal TikTok and Labor’s optimistic merch.

The Liberal party’s strategy on TikTok is a bit more zoomer-friendly than Labor’s approach: think trending memes and audio, rather than politicians talking into the camera for 90 seconds at a time.

Plus: who are the Liberals for Independents’?