When corporate rebranding backfires: Lessons from past successes and flops

Q: How long will it take to read this news story?

The story "When corporate rebranding backfires: Lessons from past successes and flops" has 676 words across 26 sentences, which will take approximately 3 - 6 minutes for the average person to read.

Q: Which news outlet covered this story?

The story "When corporate rebranding backfires: Lessons from past successes and flops" was covered 17 hours ago by Business Standard, a news publisher based in India.

Q: How trustworthy is 'Business Standard' news outlet?

Business Standard is a fully independent (privately-owned) news outlet established in 1975 that covers mostly business and finance news. The outlet is headquartered in India and publishes an average of 208 news stories per day. It's most recent story was published 3 hours ago.

Q: What do people currently think of this news story?

The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.

Q: How do I report this news for inaccuracy?

You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.<ul><li>News ID: #26781237</li><li>URL: https://chronographically.beamstart.com/news/when-corporate-rebranding-backfires-lessons-174154</li></ul>

Business Standard Logo Business Standard 17h ago

When corporate rebranding backfires: Lessons from past successes and flops - Business Standard

Quick Summary:

When it comes to financial companies, she added, another aspect to consider is: Do these businesses want to be cool, or should they go for a name that projects security and responsibility?

Nt by drpping vwls, one of Britain’s biggest investment firms concluded this week, when it announced it was adding back the “e’s” to its name four years after dropping them.

The new name was chosen from 5,500 options, which were whittled down to 500 and then 10 before the firm eventually went with Accenture “because it implies accent on the future,” The New York Times reported at the time.