Whey ahead: Brands fortify staples with protein power as consumers turn health-conscious

Quick Summary:

With a growing trend of health-conscious consumers asking for higher value from their everyday consumable, D2C brands and legacy players alike are jumping on the proteinification trend.

The average Indian diet is also heavily reliant on refined carbohydrates, which results in lower fibre and protein intake, she adds.”Our sedentary lifestyle along with high refined carb intake requires us to increase protein intake to counterbalance these factors.

With brands trying to get a space with daily essentials, the majority of such products are inclined towards plant-based protein extracts, which pair better with home-cooked meals.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: Says Growing Protein Brands Indian Products Intake Consumers Foods Premium Health

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-10 @ 01:15:00 (16 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1640 words

Reading Time: 10 minutes read

Sentences: 66 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 26796612

View Article Analysis

About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 7 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 10 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

Publisher Details

Frequently Asked Questions