Why embedded finance is critical to Southeast Asia’s digital future

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The story "Why embedded finance is critical to Southeast Asia’s digital future" was covered 3 days ago by e27, a news publisher based in Singapore.

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Why embedded finance is critical to Southeast Asia’s digital future - e27

Quick Summary:

Since COVID-19 forced us all indoors — credit cards in hand — Southeast Asia has seen a dramatic rise in online spending.

It allows any type of company or online service provider to incorporate retail banking solutions directly into its website or mobile apps, eliminating the need to redirect users to third-party websites or fill out lengthy forms for each transaction.

In fact, the region has added 70 million new online shoppers since the pandemic, and running parallel to this increase is a growing desire for a one-stop-shop experience that gives rise to several new forms of payment.