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YouTube expands its ‘likeness’ detection technology, which detects AI fakes, to a handful of top creators

TechCrunch LogoTechCrunch6d ago

YouTube expands its ‘likeness’ detection technology, which detects AI fakes, to a handful of top creators - TechCrunch

Quick Summary:

YouTube on Wednesday announced an expansion of its pilot program designed to identify and manage AI-generated content that features the “likeness,” including the face, of creators, artists, and other famous or influential figures.

The new technology builds on YouTube’s efforts with its existing Content ID system, which detects copyright-protected material in users’ uploaded videos.

These include top YouTube creators like MrBeast, Mark Rober, Doctor Mike, the Flow Podcast, Marques Brownlee, and Estude Matemática.

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Article Details

Author / Journalist: Sarah Perez

Category: Technology

Markets:

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Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-09 @ 16:45:00 (6 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 478 words

Reading Time: 3 minutes read

Sentences: 22 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 27759504

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